Master Builders Solutions range of construction chemicals from BASF launched at more than 200 retail outlets in Karachi, Pakistan
Waterproofing, mortar and admixture solutions make home construction faster and buildings more durable
Karachi, Pakistan – December 13, 2018 –The Master Builders Solutions range of construction chemicals from BASF is now available at more than 200 retail outlets throughout Karachi, Pakistan, including solutions for waterproofing, mortar and concrete admixtures. This range of products is designed to help make Pakistan's rapid urbanization more sustainable, by ensuring that houses and other buildings are both faster to construct and longer-lasting.
At a launch event featuring partners, customers and consultants, BASF executives highlighted the importance of Pakistan as a growth market for construction chemicals. "BASF technologies have been involved in the construction of the world's most iconic structures for over 100 years. We are glad to bring in these world class products into the retail market in Pakistan," said Matt Ross, Head of Sales and Marketing, Construction Chemicals Asia Pacific, BASF. "We expect to bring this product range into other cities in Pakistan throughout 2019. We will continue to invest in partnership, and build up networks to serve our customers better and faster."
Starting from today, customers will be able to find MasterSeal 550, MasterSeal 551, MasterEmaco SBR2 and MasterPel 777 at retail outlets throughout Karachi.
- MasterSeal 550 and MasterSeal 551 are cementitious waterproof coatings for concrete and masonry, recommended for walls and floors, tiled pools and fountains, plaza decks, balconies and mechanical rooms.
- To manage cracks and breaks, MasterEmaco SBR 2 is a high dispersion SBR Latex that provides a long-term repair solution and excellent bonding of new concrete to old concrete.
- For concrete and mortar that is used in all types of residential, commercial and infrastructural construction, MasterPel 777 is an innovative liquid admixture designed specifically to allow superior workability in concrete / mortar mixes with reduced water and also to achieve high resistance to water ingress. It is based on a specially formulated polymer and compatible with all types of cement and binders (like fly ash, ground granulated slag, silica fume, and metakaolin). Additionally, it can be used in concrete applications constantly or intermittently in contact with water such as sea walls, tunnels, basements, structural and pre-cast concrete in exposed superstructures.
"As Pakistan continues to urbanize, a massive amount of construction is needed to build high quality housing for the growing population. BASF is working closely with the construction industry to promote sustainable projects on the ground, which can combine the advantages of BASF's global technologies with in-depth knowledge of local building needs. With BASF's chemistry, buildings require less maintenance but last longer," said Faisal Akhtar, Managing Director, BASF Pakistan (Private) Limited.
In photo (L to R): Faisal Akhtar, Managing Director, BASF Pakistan,
Sandra Friedel, Regional Planning, Controlling & Projects / Regional HR Business
Partner Construction Chemicals, Asia Pacific, Muhammad Nadeem, Distribution
Manager, Construction Chemicals Pakistan, Mohsin Zia, General Manager,
Construction Chemicals Pakistan and Matthew Ross, Head of Sales and Marketing,
Construction Chemicals, Asia Pacific
Master Builders Solutions is BASF's global brand of advanced chemical solutions for construction. The brand builds on the strengths of many BASF brands and products and represents experience of more than 100 years in the construction industry.
With research and development resources around the world, BASF develops solutions to make construction processes faster with easy-to-apply and robust products. Durability, building service life and eco-efficiency are the main drivers for innovations across all regions. BASF invests significantly to further strengthen and extend technology platforms to meet the needs of customers now and in the future.
BASF manufactures construction chemicals at its site based in Landhi, Karachi. BASF has supplied building materials to landmark projects in Pakistan in the areas of tunneling, metros, motorways, industrial floorings, cement plants and more.
About the Construction Chemicals division
BASF's Construction Chemicals division offers advanced chemical solutions under theglobal umbrella brand Master Builders Solutions for the construction, maintenance, repair and renovation of structures. The brand is built on more than 100 years of experience in the construction industry. Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile-fixing systems, expansion joints & control systems and wood protection solutions.
The Construction Chemicals division's approximately 6,500 employees form a global community of building experts. To solve our customers' specific construction challenges from conception through to completion of a project, we draw on our specialist know-how, regional expertise and the experience gained in countless constructions projects worldwide. We leverage global BASF technologies and our in-depth knowledge of local building needs to develop innovations that help make our customers more successful and drive sustainable construction.
The division operates production sites and sales offices in more than 60 countries and achieved sales of about €2.4 billion in 2017.
About BASF in Pakistan
BASF has been present in Pakistan for more than four decades. With production in Karachi, BASF offers innovative solutions for key local business sectors. BASF maintains offices in Karachi, Lahore, Islamabad and Sialkot. In 2017, BASF posted sales of approximately €123 million to customers in Pakistan and had 68 employees as of the end of the year. Further information on BASF in Pakistan is available on the Internet at www.basf.com/pk.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into four segments: Chemicals, Performance Products, Functional Materials & Solutions and Agricultural Solutions. BASF generated sales of more than €60 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.