​​BASF launches Master Builders Solutions in the Philippines

  • ​New global brand reflects portfolio strength of BASF for the construction industry

 

(From left to right)

Photo shows Seow Kiat Huat, Senior Manager for Admixtures, BASF Construction Chemicals Asia Pacific; Flor Pan, Managing Director of BASF Philippines, Inc.; Haziel Carpio, Business Manager for Construction Chemicals of BASF Philippines, Inc.; Edwin Hernandez, President of Jardine Distribution, Inc.; Christine Steingass, Head of BASF Construction Chemicals for Malaysia and Singapore; and Kelvin Wong, Technical Specifications and Business Development Manager, BASF South East Asia Pte Ltd., offering a symbolic toast for the successful launch of Master Builders Solutions brand in the Philippines.​



​​​Photo shows Seow Kiat Huat, Senior Manager for Admixtures, BASF Construction Chemicals Asia Pacific; Flor Pan, Managing Director of BASF Philippines, Inc.; Haziel Carpio, Business Manager for Construction Chemicals of BASF Philippines, Inc.; Edwin Hernandez, President of Jardine Distribution, Inc.; Kelvin Wong, Technical Specifications and Business Development Manager, BASF South East Asia Pte Ltd., Christine Steingass, Head of BASF Construction Chemicals for Malaysia and Singapore, together with the staff of BASF Philippines, Inc. with their thumbs up during the ceremonial toast for the successful launch of Master Builders Solutions brand in the Philippines.



Photo shows the BASF Team in orange polo shirts together with the BASF partners in the Philippines during the launch of Master Builders Solutions in the Philippines.​

Kelvin Wong, Technical Specifications and Business Development Manager, BASF South East Asia Pte Ltd.; Flor Pan, Managing Director of BASF Philippines, Inc.; Christine Steingass, Head of BASF Construction Chemicals for Malaysia and Singapore; Seow Kiat Huat, Senior Manager for Admixtures, BASF Construction Chemicals Asia Pacific; and Haziel Carpio, Business Manager for Construction Chemicals of BASF Philippines, Inc.


BASF has started to roll out its Master Builders Solutions brand in the Philippines as part of its phased launch process. The global brand is a sign for BASF's commitment to the construction industry and represents a wide range of construction chemical solutions previously sold under a variety of specialty brands.

The portfolio of products and services marketed under the Master Builders Solutions brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings and infrastructure: concrete admixtures, cement additives, chemical solutions for mining and tunneling, waterproofing, concrete protection and repair products, grouts and high-performance flooring products.

“The launch of Master Builders Solutions is a strategic step for us in building a strong brand for ourselves and our partners in the construction industry. It also supports the need for growth and improvement in infrastructure, urbanization and industrialization in the Philippines,” said Ms. Flor Pan, Managing Director of BASF Philippines, Inc. “By bringing together all the specialty brands of BASF Construction Chemicals portfolio, we will be able to further strengthen our strong customer-orientation and the awareness of our existing range of products and offerings.”

Master Builders Solutions embodies BASF’s ability to collaborate across technologies and ​functions on a global scale. “That way we create solutions geared to meet the individual construction chemical challenges of our customers,” said Ms. Christine Steingass, Head of BASF Construction Chemicals - Malaysia and Singapore. “Customers will benefit from the know-how and experience of a global team of BASF experts for the construction industry, who form the core of Master Builders Solutions”.

Strong brands for customers and partners

Over 150 customers and partners were invited to the launch celebration held on February 6, 2015 at Bahia Rooftop of Hotel InterContinental Manila in the Philippines. The wide range of products and services marketed under the brand now features a globalized naming system, helping BASF to support customers and partners with a promise of constantly high quality and consistency in products and services.

About BASF

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com .

About BASF’s Construction Chemicals division

BASF’s Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures: Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile fixing systems, expansion control systems and wood protection solutions.

The Construction Chemicals division’s 5,700 employees form a global community of construction experts. To solve our customers’ specific construction challenges from conception through to completion a project, we combine our know-how across areas of expertise and regions and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies, as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction. The division operates production sites and sales centers in more than 50 countries and achieved sales of about €2.1 billion in 2013.

About BASF in the Philippines

In the Philippines, BASF has been enabling manufacturers in various industries since 1963. Today, BASF Philippines, Inc. is one of the leading suppliers of chemicals in the country for the following industries: construction and coatings, automotive, health and nutrition, personal and home care, chemicals and plastics, and agriculture. BASF also operates an agricultural research station which conducts research, laboratory studies and field testing of novel technologies as part of BASF’s global research effort in the field of agricultural solutions. Further information on BASF in the Philippines is available at www.asiapacific.basf.com


Direct contact

Rita Tsang

Communication Asia Pacific

+65 6860 7012