BASF launches new brand for the construction industry in Thailand
New solutions to help make construction more efficient and enhance building quality: Smart Dynamic Concrete™ and MasterSeal® M820
BASF demonstrates commitment to the construction industry
July 5, 2013 - BASF, the world’s leading chemical company, today launched the Master Builders Solutions brand in Thailand. On the occasion of the launch, the company also introduced two solutions that can help make construction more efficient while enhancing the quality and reliability of buildings.
BASF introduces its Master Builders Solutions brand and shows its commitment to the construction industry worldwide. Master Builders Solutions brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings and infrastructure: concrete admixtures, cement additives, chemical solutions for mining and tunneling, waterproofing, concrete protection and repair products, grouts and high-performance flooring products.
At the launch event, which was attended by more than 100 leaders of the Thai construction industry, Mr.Boonchai Opas-iam-likit, Chairman and Managing Director, BASF Group in Thailand said, "Familiar names in the Thai construction market today include MasterTop® for flooring or MasterSeal® for waterproofing. Now, with the full range offered under the Master Builder Solutions brand, we can help the Thai construction industry create their Masterpieces. This simple and consistent branding represents BASF’s expertise gained from more than a century of worldwide operations, with the development of innovative solutions that contribute to the sustainable development of construction industry in Thailand. It gives us the wide-ranging ability to provide expertise that will help our customers to be successful and stay competitive now and in the future."
BASF launched the global Master Builders Solutions brand in March of this year. The global brand is a sign of BASF's commitment to the construction industry and represents a wide range of construction chemical solutions previously sold under a variety of specialty brands. It also brings all of BASF’s expertise together to create chemical solutions for new construction, maintenance, repair and renovation of structures. Master Builders Solutions is built on the experience gained from more than a century in the global construction industry.
Two new products are introduced today which will help construction experts in Thailand enhance efficiency and reliability of their buildings.
Smart Dynamic ConcreteTM
BASF’s innovative Smart Dynamic ConcreteTM (SDC) can upgrade low and medium strength concrete grades with outstanding characteristics such as flowability and self-consolidation without segregation, thus enhancing the construction efficiency by eliminating the vibration process. The self-consolidation characteristic allows building structures to achieve good construction quality and prolong life span.
MasterSeal® M820 - Spray Applied Waterproofing
A culmination of 25 years of development and experience, this unique high performance PU based waterproofing solution is for applications to both underground and superstructures. It maximizes speed of construction while ensuring quality assurance on site. It is spray applied, seamless, tough, and sets in 20 seconds, and is a Green Label certified product.